Let’s talk about website copy

Jul 12, 2021

In this resource, I’ll touch on three main topics to help you make the most out of your website copy. Because, let’s be real, when it comes to putting the words on your website – the writer’s block is real. And while there are templates out there for you to just copy and paste, I find that the best way to fight writer’s block is to just start writing. And I hope that these website copy examples and tips will help you get started!

  1. Website copy vs. Blogs
  2. Examples of website copy: How to break up long pieces of content?
  3. How do I know what to write on each website page?

and… a bonus tip at the end on a suggested time on writing website copy in the website development stage?

Let’s dive in.

Website copy vs. blogs

Blog content is considered a type of content creation. It is informational, educational and often a deep dive into a question or topic you or your audience is interested in. If you’d like to know more about how to get started blogging, head over to Aisha Preece’s website. Kind of like this! Website copy is considered a type of marketing copy. Kind of like a sustainable Instagram caption, haha. When it comes to marketing, this is what my fellow web wizard and creator of Conscious Marketing, Tristan Katz, shares: “Marketing is about connecting with people”. Connecting with your present and future does not always have to be about conversion rates and lead generation, because believe me, people don’t wanna be sold for the same reason you don’t wanna be sold right?

Easier said that done because this is a fine line. As a website designer, I believe in copy that converts but that is not my end goal. And by that I mean, it helps me become a more precise yet expressive writer which is one of my professional goals. As someone who speaks English as a second language, writing exercises and practices helps my brain translate from one language to another and still gives me room and time to revise, which is less anxious than speaking.

It’s best to give you an example from my own website copy:

In the past, I would have written “Welcome, my name is Raudhah and I design websites for yoga teachers”

Now, I write: I’m Raudhah, I help heart centered entrepreneurs create the website of their dreams.

See the difference? To make that jump: Always, always replace welcome with a welcoming photo instead. From an SEO viewpoint, the word ‘welcome’ has too high of a competition and no one is googling welcome unless they are looking for a definition.

Next, who does your service help? and what results will they receive from your service?

If you are just getting started, I recommend brain dumping everything that comes into mind and sitting with it. If you’ve had your business for at least three months, I would recommend looking at the testimonials you’re customers have shared.

Fun tip: Use their words instead of fancy words.

Examples of website copy: How to break up long pieces of content?

Some people have rules about website copy such as don’t write too much. I find myself often breaking this rule because of the rich story each heart centered entrepreneur carries in their work. So if you’re wanting to embrace all of you and share, break that rule. It will be worth it. And, here are some tips with visuals:

  1. Use large and small font interchangeably.
  2. Break up text into a table-like format.
  3. Break up text into columns.

How do I know what to write on each website page?

First, find solace in knowing that you are not alone friend. First, set an intention or purpose for each website page. Here are some action verbs that were selected for website pages. Choose one or two words show below:

Once you have chosen a word, fill up the blanks:

On this page, describe your audience will chosen word from page

For example: Heart centered entrepreneurs will learn how to design copy from this blog post

From here, brainstorm simple ways they can take the action you intended. This will serve as the outline of your copy and just start writing on a google doc and don’t worry about it being too long or too short at first. Just start and you can always edit later!

Fun tip: If you have a tarot deck at home, ask for help from your tarot deck. For example “How will they learn from this page?”

LAST BUT NOT LEAST,

When should you begin this process. After you have figured out your sitemap (e.g. homepage, about, offerings, contact) begin to set your intention and have fun writing. Give yourself ample of time to write, re-read and edit.

On this path effort never goes to waste, and there is no failure. Even a little effort toward spiritual awareness will protect you from the greatest fear.” – Bhagavad Gita

In summary, no effort goes to waste.

If you’re looking for a way to support me and Tristan’s work, check out our website workbook here!

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