Branding reminds me a lot of activism - getting organized around our imagination, while yoga helps me understand why it’s important to center activism in my work.
By adapting The Identity Prism with Harro’s Cycle of Socialization and Skill in Action’s Analysis of Power, I make branding principles accessible to small businesses, using equity frameworks to guide you along the way.
This is a photo of me explaining the crown weaved by the local Semai people in the first ever Cultural Retreat I hosted at home, in Malaysia.
Without a formal education, in design - I was left to learn on my own which made me realize that traditional branding has caused many stereotypes and misinformation in yoga.
As a new designer, this didn’t sit right with me. So, I began to research and critically analyze different branding frameworks from traditional models to more holistic models but none of them seem to have incorporated a justice lens, or perhaps simply chose to ignore it.
What started as a learning journey became the start of dismantling old branding techniques, which I now refer to as “The Good Tension” - an approach to in-tensional branding.
My responses to the prompts in Raudhah’s free branding tools have been incredibly helpful.
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— I had been building my brand on a lot of “shoulds” — I should be more serious, authoritative, and nurturing— because that is what others in my space are doing. But I’m not those things. I’m lighthearted. I have a quirky sense of humor.
M - online yoga instructor and course creator
Related Studies
75 hr Skill in Action Immersion
The Art of Skillful Facilitation
Skill in Action Mentorship
Lighting up the Path with Anjali Rao
ILC Squarespace Design Course
Featured in
The Business of Teaching Yoga Podcast
The Connected Yoga Teacher Podcast
Working in Yoga Podcast
All the F*ck In Podcast