Dates | July 23rd - August 23rd, 2024
During this 5-week Brand Bengkel (Malay word for workshop), we’ll meet 2x a week to launch a unique brand identity by diving into my own creative framework of designing a brand’s visual identity.
This Bengkel structure is inspired by my time as a Biotech Undergrad, where each Module would have a lecture and lab compenent (where my science nerds at?). I’d sit in lecture learning about the foundations of an experiment. Then, we’ll see it all come to live during the lab experiments.
As someone who is self taught, learning by doing is an important part of my journey and I wanted to share what has worked for me to bring your brand’s visual identity to life in just 5 weeks. Here’s how:
Tuesday | 3:30pm - 5pm ET
Design Bengkel Lectures:
Each week we’ll get together to chat about tools that can help bridge the gap between practical design tips while still honoring your creative process.
Friday | 3:30pm - 5pm ET
Design Bengkel Labs:
Using the tool of body doubling, we’ll use this time to work on the skills we talked about on Tuesday so that what needs to be done, gets done together. I’ll be there to answer any questions that pop up while you’re working!
Session dates and times. All sessions are scheduled from 3:30 - 5pm ET
July 23, 2024 (Tuesday)
July 26, 2024 (Friday)
July 30, 2024 (Tuesday)
August 2, 2024 (Friday)
August 6, 2024 (Tuesday)
August 9, 2024 (Friday)
August 13, 2024 (Tuesday)
August 16, 2024 (Friday)
August 20, 2024 (Tuesday)
August 23, 2024 (Friday)
Can’t remember all these dates? Don’t worry. I’ll send you a welcome email with all the dates and also a calendar invite a week before our session starts! I gotchu.
What You'll Learn:
Week 1: Find Your Values
Get ready to dig deep and unearth what makes your brand tick. We'll help you figure out those values that light your fire and make your brand shine.Week 2: Draft your Brand Navigation Map
Let's get down to business and craft a creative direction that's gets you inspired, without the overwhelm.Week 3: Summon your creative juices!
This is my favorite part, I'll show you how to turn those values into visual masterpieces that'll tell the story of your brand.Week 4: Put together your Visual Story.
Dive into the world of colors and paint a story that speaks volumes about your brand's vibe and personality. It's like storytelling, but with a digital paintbrush!Week 5: Craft your Brand Identity
You’ll put together a foundational visual identity kit specific to your brand, that not only looks good but feels right for you and your brand.
What's Included (Over $550 of free and useful resources)
1 one-on-one 60 minute consultation (valued at $150).
A forever 10% discount on future workshops, services and digital products.
An extended free Squarespace trial with a Squarespace template of your choice (6 months instead of 14 days, valued at $400) sent directly to you.
Pricing and how the Sliding Scale works:
Prices slide from $150 to $450.
For every sign up that pays above $300, one free community spot will be available!
Who is this bengkel for:
Independent Yoga teachers ready to put in the work to create a brand that stands out in a sea of fitting in.
Creatives who are tired of playing it safe and are ready to break out of the ‘aesthetic’ box.
Small businesses, founders and entrepreneurs who want to DIY their brand identity but overwhelm by all the information out there.
Activists and advocates looking to create a visual identity brand that matches the impact of the work you are already doing.
Community builders who want to create a brand that is sustainable.
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Yes, all the sessions will be recorded and saved to our shared drive and shared only amongst the people who have registered.
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Nope, not at all. For the most part, we'll use pen and paper. Aside from that, we'll use a free design platform called Canva, which you may be familiar with already - YAY! This software is free but you are welcome to upgrade to the paid version if you'd like.
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You do not need all that to get started in this incubator. This brand incubator is different than other branding workshops because it focuses on the creative process to help you get out of indecision and overwhelm that can often creep in when designing a brand.
No deposit is needed to apply.