Re-design | custom website and branding

I’m so proud to share this website and visual language for Lynn Fraser Stillpoint. Lynn addresses healing from a systemic point of view as a lens into deep healing. Because of their experience and knowledge, Stillpoint offers a variety of services that has bridged the gaps of access into healing, so the website needed to reflect the work that Stillpoint has shared for decades.

Using the existing name as a base, I crafted a word-mark logo to complement the visual language and create more flexibility across various platforms. We also implemented a color palette to bring in a bit more brightness and warmth to convey a welcoming, calming, and interesting feel. In the typography, we used a combination of a clean sans serif that was also used in the logo, contrasted with a wise and friendly serif for subheadings and body copy to feel approachable and high quality.

When designing the website, I focused on helping the audience understand how Stillpoint can work for them, as well as representing the deep healing they’re looking to achieve. We want them to feel a reprieve from disconnection and systemic trauma by being able to access healing before they even pay for anything through easy to navigate layouts from the homepage all the way through the free membership and video on-demand pages.

It was such a pleasure to work with Lynn, the founder of Lynn Fraser Stillpoint. I look forward to watching you continue to disrupt while still making time for your long walks by the beach! And for anyone healing from trauma from the cistem and the patriarchy, definitely check out the free resources in their Stillpoint community, free meditations and their annual Radical Recovery Summit.