A Thoughtful Brand Questionnaire
Building a brand isn’t about shouting the loudest or keeping up with flashy trends—it’s about showing up in a way that feels true to you and the work you care about. This questionnaire is designed for those who have a lot to offer but shy away from self-promotion. Inspired by Jean-Noël Kapferer’s Identity Prism, it guides you through the different facets of your brand’s identity—like how you’re seen by others, your core values, and your audience’s experience. It’s not about creating a polished persona or “selling yourself”.
This questionnaire also integrates insights from Skill in Action by Michelle Cassandra Johnson to explore how power operates in your brand’s story. By reflecting on individual, institutional, and cultural power, you’ll consider how your work challenges dominant narratives, amplifies underrepresented voices, and builds equity in your industry. These reflections will help you approach your brand with intention—not just to be seen, but to create meaningful impact. By the end, you’ll have the clarity to craft a website and messaging that speaks for itself—quietly powerful, impactful, and deeply aligned with your values.
Building a brand isn’t about shouting the loudest or keeping up with flashy trends—it’s about showing up in a way that feels true to you and the work you care about. This questionnaire is designed for those who have a lot to offer but shy away from self-promotion. Inspired by Jean-Noël Kapferer’s Identity Prism, it guides you through the different facets of your brand’s identity—like how you’re seen by others, your core values, and your audience’s experience. It’s not about creating a polished persona or “selling yourself”.
This questionnaire also integrates insights from Skill in Action by Michelle Cassandra Johnson to explore how power operates in your brand’s story. By reflecting on individual, institutional, and cultural power, you’ll consider how your work challenges dominant narratives, amplifies underrepresented voices, and builds equity in your industry. These reflections will help you approach your brand with intention—not just to be seen, but to create meaningful impact. By the end, you’ll have the clarity to craft a website and messaging that speaks for itself—quietly powerful, impactful, and deeply aligned with your values.
Building a brand isn’t about shouting the loudest or keeping up with flashy trends—it’s about showing up in a way that feels true to you and the work you care about. This questionnaire is designed for those who have a lot to offer but shy away from self-promotion. Inspired by Jean-Noël Kapferer’s Identity Prism, it guides you through the different facets of your brand’s identity—like how you’re seen by others, your core values, and your audience’s experience. It’s not about creating a polished persona or “selling yourself”.
This questionnaire also integrates insights from Skill in Action by Michelle Cassandra Johnson to explore how power operates in your brand’s story. By reflecting on individual, institutional, and cultural power, you’ll consider how your work challenges dominant narratives, amplifies underrepresented voices, and builds equity in your industry. These reflections will help you approach your brand with intention—not just to be seen, but to create meaningful impact. By the end, you’ll have the clarity to craft a website and messaging that speaks for itself—quietly powerful, impactful, and deeply aligned with your values.