Anatomy of a moodboard

A moodboard is pretty much a vision board for your brand. Have you ever created one before? In the 80s, I made my vision board by cutting images and text I love from magazines and glueing them onto a large cardboard. And I love seeing how these random-not-so-random images tell a story when I see it all on one page. Nowadays, I find myself doing the same thing before I start any branding project.

Whether you are creating your own branding, or re-branding or working with a designer, this article will share a bit about how a Moodboard can help you communicate visually.

Why start with a Moodboard?

A Moodboard can be a fun way to communicate your ideas digitally (or on paper) to yourself (or to a designer/creative partner). When you are enjoying the process of creating, the project at task seems a lot more doable. A moodboard will also help you observe the common threads between the images that you’ve chosen. You know how sometimes it’s hard to communicate what you’re trying to describe, sharing your moodboard helps with that. It helps communicate in a way that words may be limited by.

Tip: I like to start by pinning images on Pinterest and then narrowing it down to a 3x3 grid.

Examples of Moodboards:

An elevated and unexpected brand

An energetic and vibrant brand

3 elements of a good Moodboard:

A brand can be created from a place you are inspired to have or building. So, have fun in the process and enjoy this visual dreaming! And permission to get lost in it :) If you’re curious about branding with an Intersectional Lens, check out my other blog posts!