What I’ve learned about making a LOT OF homepages over the years.
Here’s what I’ve learned about making a homepage that really works—whether you’re juggling multiple passions or wearing different hats, it’s your digital front door. It doesn’t need to be flashy or follow a strict formula, but it does need to be true to who you are and what you’re all about. No matter how diverse your interests are, there are a few key elements that every homepage should have to help visitors get a clear picture of who you are.
Must-Have Homepage Sections
These are the essentials. They’re the sections that help tell your story clearly and make it easy for potential clients to understand what you do and why they should care.
Header/Navigation: This is your first impression, so make it count. Keep it simple and easy to navigate, with your logo front and center. A pro tip: No logo? No problem. Just write your name in the font of choice. This should always be at the top and appear on every page of your site.
Above the Fold Hero: This section is your spotlight moment. It’s the first thing people see when they land on your site, so it needs to grab their attention fast. Use visuals that represent your different passions, a clear headline, and a call to action that guides them on what to do next. This always goes right under the header.
Mini About: Here’s your chance to introduce yourself in a way that reflects your multifaceted nature. Keep it brief but make sure it captures the essence of who you are. Whether you’re a solopreneur or a creative with multiple projects, let your personality shine through.
Overview of Services: This section is all about showing the variety of what you offer. Whether it’s services, products, or creative work, give a snapshot that highlights the different ways you can make an impact. Make it clear why people should connect with you.
Testimonial: Let the people you’ve worked vouch for you. Sharing real testimonials builds trust and adds credibility, especially when your work spans different areas. If possible, include the client’s name and photo (with consent, always) but it’s not always necessary.
Final Call to Action Section: his is where you guide visitors to take the next step, whether that’s booking a service, exploring your work, or reaching out. Place this section just before the footer to encourage action.
Footer: The footer might seem like an afterthought, but it’s important. It’s where people look for links and contact details. Like the header, this appears on every page and should be easy to navigate.
Optional (But Cool) Homepage Sections
If you want to add some extra flair to your homepage, these sections can help you stand out and give visitors more reasons to engage with your content.
Content Overview: If you’re creating content across different platforms, show it off here. Highlight your best or most recent work to give visitors a taste of what you offer.
Favorite Blog Posts: Use this space to share some of your most popular blog posts. It’s a great way to showcase your expertise and keep people coming back for more.
Mission Statement: This is where you share what drives you. A mission statement helps visitors connect with your values and understand the purpose behind your many projects.
Bestsellers in the Shop: If you have products to sell, this section is a great way to highlight your bestsellers and encourage visitors to explore your offerings.
Portfolio Pieces or Case Studies: For those in creative fields, this section lets you show off your work. Let your projects speak for themselves and impress potential clients.
Email List or Freebie: Encourage visitors to join your email list by offering something valuable for free, like a resource or guide. This is a good way to build relationships and stay in touch.
Featured In, Trusted By, or Clients Featured In (with logos): If your business has been recognized by the media or you’ve worked with well-known clients, this is the place to show that off. It helps build trust and credibility.
Your Turn!
Now it’s time to map out your own homepage. Start with the required sections and then think about which of the optional ones fit your brand and business.
Header/Navigation
Above the Fold Section
—Mini About
—Service Overview
—Testimonial
—[Insert Other Fun Sections Here]
Final Call to Action Section
Footer
