7 things I would have done differently if I built my website today!

If I were rebuilding my website today using Squarespace, I’d approach it with a much better understanding of what works and what doesn’t. After learning some key Squarespace design tips and reflecting on my own mistakes, here’s how I’d make sure my site is clear, user-friendly, and visually appealing.

1. Understanding My Audience

When I first started, I didn’t really know who I was designing for. If I could do it again, I’d take advantage of Squarespace’s Analytics feature to get a better sense of my audience. By seeing which pages they visit the most, how long they stay, and where they drop off, I’d tailor my content to meet their needs. For instance, I noticed a lot of visitors were landing on my blog page but not sticking around, I’d know to refine that content or make the navigation to related posts clearer.

2. The Basics of Page Structure

Back then, I didn’t pay much attention to how my pages were structured, which led to some cluttered layouts. Now, with Squarespace’s Fluid Engine, I’d use sections and content blocks to create a cleaner, more intuitive structure. For example, I’d start with a strong header that clearly states what the page is about, follow it with easy-to-navigate sections, and finish with a clear call to action, like a Button Block leading visitors to sign up for my newsletter.

3. Breaking Down Content

I used to overwhelm visitors by cramming too much information into each page. Using Squarespace’s Summary Blocks and Accordion Blocks, I’d focus on breaking down content into smaller, more digestible pieces. For instance, instead of dumping all my FAQs on one long page, I’d use an accordion block to neatly organize questions, letting visitors click to expand what they want to read. This way, the content stays organized, and visitors aren’t bombarded with too much info all at once.

4. Balancing Originality with Best Practices

In my early days, I thought being unique meant ignoring best practices, but I’ve learned you can do both. With Squarespace’s customizable templates, I’d find the right balance between sharing my POV and following design principles without being too rigid with it. For example, I’d choose a template that aligns with the content and the functions that I need and then tweak the fonts, colors, and layout using the new drag and drop features to make it my own—ensuring that my site is both user-friendly and true to my brand.

5. Avoiding Overwhelm

One of my biggest mistakes was trying to cram too much content onto each page. If I were redoing my site, I’d use Squarespace’s Spacer Blocks and Grid features to keep things clean and organized. For instance, instead of trying to fill every inch of the screen with text and images, I’d space out my content so it’s easy on the eyes. This way, visitors can focus on what’s important without feeling overwhelmed.

6. Practical Examples and Case Studies

I didn’t always take the time to learn from others, but if I were rebuilding today, I’d study what’s working for other sites. For example, I’d look at how other businesses design their pages that tell a story or showcase multiple services. By analyzing how these sites structure their content and guide users through their pages, I’d pick up ideas to apply to my own site, avoiding some of the mistakes I made the first time around.

7. Actionable Steps

If I could go back, I’d remind myself to start with a plan. With Squarespace’s tools, it’s easier than ever to map out a clear set of steps. I’d begin by using Squarespace’s SEO tools to ensure my site is optimized from the get-go. Then, I’d build out a content plan using the Blogging and Scheduling features, ensuring that my site is not only well-organized but also consistently updated. And I’d remind myself that building a great website is a process—it’s okay to tweak and improve things as I go along.