The Real Deal About Fonts: How Typefaces Help Wellness Brands Be Authentic.
You know that feeling when you get a letter or email that just feels... off? Maybe it’s a marketing pitch or an important notice, but something about it doesn’t sit right. Maybe the font looks cheap, or just plain weird, and suddenly you’re doubting whether to take it seriously. It’s not just you—fonts have a way of messing with our heads, even if we can’t always put our finger on why.
Here’s the thing: Fonts are more than just letters on a screen or page. They’re part of the vibe a brand gives off, especially for wellness brands that thrive on authenticity and trust. In a world where everything seems polished, filtered, and trying way too hard, choosing the right font can help a wellness brand feel real, down-to-earth, and trustworthy. Wellness typography isn’t just about aesthetics—it’s about conveying the right energy and intention behind your brand.
I came across some research from Monotype and a neuroscience company called Neurons, and it really opened my eyes to how much fonts affect us. They dug into whether fonts can change how we feel about the words we read—whether they can make a brand seem more sincere, trustworthy, or just plain likable. Turns out, they can.
Source: Why fonts make us feel, Monotype and Neurons
Source: Why fonts make us feel, Monotype and Neurons
“They tested a bunch of fonts with 400 people, showing them different words and brand messages. What they found blew my mind—some fonts actually made people feel more positive about what they were reading by up to 13%. That’s a big deal in a world where we’re bombarded with messages every day.”
Take Cotford Display Regular, for example. This serif font made people think words like “quality” were more meaningful and trustworthy. For wellness brands, using a serif font similar to Cotford on platforms like Squarespace can really reinforce the sense of quality and trust that’s so important in this space.
Then there’s FS Jack, a humanist sans serif. This font made people feel like the brand was honest and sincere, like it’s not hiding behind fancy design tricks. It’s the kind of font that feels like a genuine conversation—not a sales pitch. If you’re looking for fonts for wellness brands that convey sincerity and warmth, fonts similar to FS Jack is worth considering, especially if you’re setting up your website on Squarespace.
And Gilroy, a geometric sans serif, really shone when it came to longer messages. It’s clean and straightforward, making complex information easier to digest. It doesn’t try to be anything it’s not, which makes it feel more trustworthy. Squarespace fonts similar to Gilroy might just be a place to start searching for fonts that share detailed information without overwhelming your audience.
Here’s what I’ve learned: Fonts aren’t just about making something look good. They’re about making sure that the message comes across as authentic, especially in a world where everyone’s trying to outshine each other. Whether you’re choosing fonts for wellness brands or exploring the best Squarespace fonts for your site, the right typeface can help you keep it real, make a connection, and build trust—things that matter way more than just looking good.
In a world full of noise, where everyone’s trying to pretend they’ve got it all figured out, being authentic stands out. And sometimes, something as simple as the right font can make all the difference in showing that your brand is the real deal.
