Think you need custom branding and website design? Here are three things you can do instead.
Hear me out, especially if you’re thinking about custom branding and website design. You may not need one, yet.
I just wrapped up a call with someone interested in a custom branding and website design. She’s been teaching yoga for years and now wants to focus more on meditation. Her vision? A website full of meditation resources—videos, a blog, and more.
But here’s the catch: she doesn’t have any content yet.
If this sounds familiar, let’s break it down.
Think of it this way:
Imagine you’re opening a pizza restaurant, but… you don’t have any pizza. Up until now, you’ve been known for your salad. It’s not that you can’t open the restaurant—you totally can! But without pizza to sell or people knowing you now serve pizza, your grand opening might fall flat.
You see the challenge here?
If you’re in a similar spot, here’s where to focus your time and energy right now:
1) Start with the people who already know you.
Reach out to your current network—those who already trust your work. This can be as simple as sending a personal email or starting a newsletter. (I use Flodesk, but any platform works. If you’re interested in Flodesk, here’s a 50% discount link for your first year!)
2) Create a landing page.
Most newsletter providers, like Flodesk, let you build a landing page—a simple page inviting people to join your newsletter. Share this with your community to let them know you’re starting something new. You can keep it casual or heartfelt—it’s up to you!
Tip: If you’re getting stuck on what colors and fonts to choose for your landing page. Start with two colors and fonts that are already available. And if you are the kind that wants to dig deeper, I have a brand questionnaire with questions that go beyond aesthetics. I’ll add it at the end of this blog as a resource for you.
3) Clarify what you want your website to do.
For example, this client wanted people to book meditation sessions. For that, I recommend using Momence—a beginner-friendly, free-to-start platform. It’s perfect for yoga and meditation teachers because it lets you:
Offer videos (to rent, buy, or stream).
Create packages.
Schedule 1:1 sessions.
It’s kind of like MindBody, but friendlier and way less expensive.
Here’s the plan I usually suggest if you’re just getting started:
Spend the next 3–6 months getting familiar with tools like a newsletter platform and Momence. Start connecting with your audience and creating content that reflects your new direction.
When you’re ready, you can move on to creating a one-page website. If you need a visual jumpstart, I’ve got a Visual Website Planner on Canva to help you map out your ideas. You can even share the Canva link if you decide to work with someone else on your site.
After a few more months, you can build that one-page site on Squarespace. By then, you’ll have a clear sense of what you want to offer, a growing community, and a website that actually supports your goals.
Remember: you don’t have to do it all at once. Start small, stay focused, and let it grow from there.
