What does marketing without social media look like? It feels a lot like Yin Yoga—identifying what is, committing to the shape, and staying in stillness. For me, this means focusing on tools like email marketing, SEO, and collaborations. Growth might be slower, but it feels more authentic and aligned with how I want to show up.

Reframing Karma Yoga as the yoga of action, it emphasizes how our shared reality is a mosaic woven from our combined aspirations. Encouraging us not to abandon our dreams amidst challenges, it champions the alignment of diverse visions toward a world of universal happiness and freedom.

As someone who designs brand marks and visual identity for non-traditional wellness brands, this past is something that I often think about in the modern world.

If you’re wondering what and why intersectional design, I wrote this short version just for you!

Over the years, I’ve experimented with naming my social location in many different ways but it was not until recently that I realized why an analysis of identity brings clarity of how I may appear in space.

You are looking for ways to build your yoga brand that is rooted in justice, but quite frankly you feel a bit disorientated, you can’t find tips on google that applies to you and that don’t have a clear idea as to where to start – or if it is actually possible.

Are you wanting to move beyond donation based classes into a more sustainable long term pricing rooted in equity but don’t know how?

You’ve thought about writing a land acknowledgement on your website but you’re wondering if it’s performative and if having a statement on your website is enough.

Branding through a justice lens invites us, justice co-conspirators and allies to challenge this thinking by asking “How has branding in my industry excluded and exploited people in our respective industries?”