How to choose a font
Has it been challenging for you to choose font/s that best expressed your vibe and style while still making sure that you content is easy to read and follow?
Worry no more! You will find in this article, tips to help you choose fonts and font size for your brand. Whether you already have an existing font choice or looking to find a give your brand a font glow-up, I will help you ease the process of choosing fonts for anything you are designing!
Let’s get working on how to choose your font/s?
1) Length of content!
If you are a person who enjoys being wordy and loves to write long form content, then selecting a font where about 8 to 10 words can fill up half of the page is probably your best choice. But be careful to not choose a font that is too narrow, because that can be hard to read.
Tip: Place the same content in different font choices side by side to help you choose.
Take a look at this example below! Which font would you choose for a blog?
2) The Golden Ratio
The Golden Ratio is a tool that can help you determine your heading size and your paragraph copy. It helps you create a harmonious balance of sizes between the heading, subheading and paragraphs without having to guess. This balance can help make it more accessible and legible to your reader!
A general suggestion is to have your base font in 16px and then multiply that number by the Golden Ratio of 1.618.
So if your base font (paragraph font) is 16px for your paragraph font, then your subheading would be 25.8, and your heading would be 41.89.
3. Find fonts with variety
This means choosing a font that has multiple ways of expressing itself. For example, making sure that the font can be expressed in at least in Italics, Regular and Bold. If you are downloading a font, it helps a lot if the font you choose a family that comes in many variables such as Light, Italic Light, Semi-bold, Semi-bold Italic, Bold, etc.
This is helpful because it can help create dimension in your design! Just like how, you probably read this first because it is bolded!
4. Font Resources
In general, I spend about 1 to 2 hours browsing through these resources to get inspirations for the fonts that I am looking for. While I tend to lean towards a modern eclectic font style, I adapt my style to meet the needs and desires of projects that I am working on.
Some of my favorites inspirations are Indian Type Foundry, huruf.my and typewolf.
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