Yoga Studio: The Coterie
I’m so proud to share this website for The Coterie. The Coterie is a wellness studio offering three types of movement-based classes that allows you to get more in touch with yourself. They take seriously that each person entering the space desires to be seen, heard and received.
While movement is what they offer, they understand that calming the chatter in your mind and tapping into your breath are equally as important as strengthening the physical body. The Coterie provides an experience that reflects growth and authentic communication, so the website needed to reflect that.
Having an existing relationship with Caiti as a yoga teacher and as a friend, I has the unique opportunity to chat up the sticky points of being a white owned yoga studio in a highly gentrified area. This unpacked many not-so-fun convos and discussions between us which I trust will continue between her, her entire team and the people that choose to practice at The Coterie.
As such, they are committed to lowering the financial barrier to wellness, as much as they can while still compensating teachers, paying rent and maintaining a space fit enough for everyone to practice in.
To allow for pay-what-you-can drop ins and Sliding Scale memberships, we choose Momence to provide a pricing experience that is vastly different than the typical single price that many yoga studios choose to have.
When designing the website, I focused on helping the audience understand how The Coterie wants to grow together with them as well as representing the supportive feeling that they are known for. We want them to feel supported before they even enter the studio through easy-to-navigate layouts and plenty of clean negative space.
Even though I did not select the color palette or develop the logo for The Coterie, the colors provided by Emmy Singer brought warmth and range to convey a welcoming, calming, and clean vibe.
For the website typography, we selected a header type that was the closest match to the curves and x-height of the type in the logo. Not only that, we also chose a serif type that was friendly and approachable so that it can also be used in subheadings as well.
This is then combined with a clean sans serif for paragraphs. It was important when choosing what font to use for paragraphs, we narrowed down the choices to ones that are easy to read and not wide in shape, because we knew that there will be some longer form copy on the website.
Collaborators on this project:
Branding: Emmy Singer (https://www.emmypsinger.com/)
Photography: Sir Will of Simplisticphobia (https://www.simplisticphobia.com/)
Partial Development: Erin Fitzsimmons (https://www.erinfitzsimmons.ca/)
It was such a pleasure to work with Caiti, the founder of The Coterie. I look forward to watching you continue to grow! And for anyone who wants to move to explore and grow, definitely visit them when their doors open.
For now, the online doors are open!
